What: Harrods is trialling an in-store beauty recycling scheme in partnership with MyGroup at its H Beauty store as part of its sustainability strategy to reduce waste and increase circulatory across its business.

Why it is important: With sustainability remaining a priority for consumers in 2023, Harrods is making recycling beauty products accessible for its customers.

Over the weekend, Harrods began its 3-month in-store recycling scheme at its H Beauty store in partnership with MyGroup.

Customers are encouraged to bring in their used beauty, fragrance, and skincare products to the store to be recycled at stations located by tills throughout the store. Product returns can include a range of products from compacts and mascara to vitamin bottles and lotion pumps. Most notably, the scheme also includes nail polish products and fragrance bottles, a first for UK beauty recycling, as these products are typically considered unrecyclable.

The scheme is linked to its MyBeauty rewards program, further incentivizing Harrods’ customers to come into the store and recycle their beauty products to gain access to a range of experiences and benefits.

The launch of the recycling scheme showcases Harrods commitment to bringing a more circular and sustainable shopping experience to its customers.

Harrods tests in-store recycling at H Beauty Branch