What: Following two successful in-person events in Shanghai, Harrods is bringing some of China's most exciting fashion design talents to London’s Knightsbridge store.

Why it is important: The British retailer implemented a proactive approach to engage with affluent Chinese consumers who are unable to travel. Last month during Shanghai Fashion Week, the retailer hosted a three-day incubator program called The Harrods Hive. It included networking events and panel discussions with industry leaders, such as Kering, Labelhood, Tx Huaihai,and Xiaohongshu, that allowed for individuals from varied disciplines across the industry to join forces.

Running till mid-December, the space features playful puffer jackets from Chen Peng, the inaugural winner of the Yu Prize, which Harrods serves as a strategic partner, as well as pieces from Shushu/Tong, Ruohan, and WMWM, provided by the Shanghai-based fashion boutique and emerging designer support platform Labelhood.

This month, the company is due to open its first Harrods tea rooms concept in Shanghai, a space designed around bringing Harrods’ traditional British afternoon tea to Shanghai in a contemporary environment.

Harrods Spotlights Chinese Fashion Designers With New Pop-up