What: Harrods is relaunching its own-brand label, starting with luxury stationery and accessories, followed by cashmere and nightwear in the fall.

Why it is important: The relaunch underscores Harrods' commitment to sustainability and celebrates its 175th anniversary, aiming to enhance the brand's legacy and meet high standards of luxury with its own products.

Harrods is revitalizing its own-brand label to celebrate its 175th anniversary, beginning with a range of luxury stationery and accessories. This initial launch includes items such as umbrellas, water bottles, cardholders, tote bags, and mugs featuring the Harrods logo and H motifs. The retailer emphasizes sustainability in its product line, with plans to introduce the Harrods Responsible Sourcing Standards to ensure all products are fully sustainable by 2030. Later in the fall, Harrods will expand its collection to include cashmere and nightwear, timed to coincide with the busy Christmas shopping season. This move highlights Harrods' dedication to maintaining high standards of luxury and sustainability.

Harrods relaunches own-brand label to mark 175 years in business