What: The opening of the men’s sports department is the final phase of a refurbishment that began in 2018, grouping all men's wear on one floor.

Why is it important: Harrods' newest menswear department, a 4000 sq. ft. space dedicated to sportswear, comes as part of a GBP 300 million restoration project.

Men’s Sports is located on the second floor, with the rest of men’s wear, and stocks gear for most activities, including cycling, yoga, golf and tennis. The space houses 20 brands, while there are nine permanent, branded shop-in-shops including ON Running, Lululemon (the first men’s only destination for the brand in the U.K.), and Rapha. There is also a lifestyle skew, with brands including Canada’s Reigning Champ, EA7, Fred Perry and Lacoste.

The nine shop-in-shops surround a centralized, multi-brand area that stocks merchandise from the Italian lifestyle brand K Way, Falke sports socks and compression wear from 2XU. There is also a pop-up space beside the permanent shopfits, and that will be occupied for the duration of 2021 by the Australian cycling brand MAAP.

Harrods Pumps Up Sports Offer, Finishes Men’s Second Floor Refurb