What: Harrods has introduced two new rooms – a holiday and swim room, as well as an evening and occasion-wear room, spanning a total of 10,000 square feet.

Why it is important: The introduction of Harrods' new holiday and swim room, as well as the evening and occasion-wear room, is significant due to the expansion of their offerings and the substantial revenue growth, reflecting the evolving consumer demand for luxury partywear and the strong performance of the company.

The evening and occasion wear area features four large fitting rooms and accommodates 38 brands, aiming to meet the growing demand for eveningwear, with a remarkable 50% category growth in 2021. The new brands joining Harrods include Koltson, Alex Perry, Celia Kritharioti, and Rodo, along with exclusive designs from Maria Lucia Hohan, Pamela Rolland, and Taller Marmo. In the holiday and swim room, permanent offerings from Missoni, Zimmermann, Eres, and Anya Hindmarch will be featured, alongside long-term pop-ups such as Pucci and Le Double J.

Harrods opens dedicated swimwear and eveningwear spaces