As the positive impacts of increased tourism to the UK (due to the weak pound) have annualised out, Harrods must now work to attract domestic shoppers by introducing new brands and experiences.

Harrods is investing heavily in its flagship Knightsbridge store, spending £64.1m in FY2018/19 and £55m in FY2017/18, with expectations that this spend will rise even more in the current financial year. It has already boosted its beauty offer with the opening of a 836 sqm skincare emporium including exclusive brands and augmented reality mirrors. And it's also improving it' s menswear spaces. but it's clear that more work needs to be done in order to engage more strongly with UK-based shoppers.

Due to Harrods' existing strength among international visitors, it needs more investment in its online proposition, as rival Selfridges offers shoppers a delivery saver scheme including global shipping options, driving digital sales among international tourists after they have visited the store.