The first edition of Harrods Magazine Arabia launched this month. "We want to be communicating with our key customer groups. And the Middle East is a key customer group. To put it into perspective, during the summer months, around half the spend of the Middle Eastern visitors in the U.K. is in Harrods" sais Michael Ward, the retailer's managing director. The 116-page title covers fashion, beauty, fine jewelry, watches and lifestyle, with all content chosen specially for Middle Eastern readers. The publication will reach existing Harrods Rewards customers based in the Middle East, and target discerning and high-net-worth individuals. The first edition of Harrods Magazine Arabia has been published in English, with plans for dual language editions next year

Illustration 'Harrods Magazine Arabia' (png - 0.4Mo)