What: Harrods’ “luxury for life” empowers customers to invest in pre-loved products that stand the test of time.

Why is it important: Harrods’ ambition with this initiative is to build partnerships that support circularity in luxury retail and provide services to extend product lifespans.

They have 5 different partnerships for this initiative:

• My Wardrobe HQ: Service which allows UK customers to rent an edit of Harrods’ designers
• The Restory: An aftercare service that restores accessories to their original state.
• Bespoke services at the tailors: Bespoke alterations service that offers customers the opportunity to restore or reimagine garments anew. Now, in the comfort of their homes as long as it’s within two miles of the Knightsbridge store.
• Walpole: The official sector body for UK Luxury, an organisation working on the development of a sustainability manifesto that unites British luxury brands with a common cause to drive sustainable practice in the sector.
• Fashion re-told: A luxury pop-up store that raises funds for the NSPCC through retailing pre-loved fashion. The concept highlights the importance of lengthening product lifecycle and promoting circularity in luxury.

Harrods’ “luxury for life”