What: Harrods has partnered with Valentino to create a "luxury wonderland"  pink Christmas for the festive season.

Why it is important: The display will elevate the overall holiday shopping experience for customers and encourage in-store traffic.

The collaboration includes a nine-meter-tall Christmas tree adorned in Valentino Pink and a pop-up truck serving Valentino hot beverages and festive treats. Valentino has also taken over some of the Hans Crescent windows with festive displays that capture the enchantment of Christmas at Harrods.

The partnership extends to Harrods' presence in China, with unforgettable winter experiences at The Harrods Tea Rooms and The Harrods Piano Bar in Shanghai.

Valentino has opened a temporary space within the department store, with plans to open an even larger women's ready-to-wear boutique in mid-December as well as a space dedicated to jewellery.

Harrods links with Valentino for spectacular pink Christmas