Harrods beauty loyalty programme
What: Harrods has announced a dedicated loyalty programme, MyBeauty, as part of Harrods Rewards, allowing members to access various benefits and earn points.
Why it is important: As part of the launch event, Harrods five H Beauty locations will host DJs, masterclasses, champagne bars and beauty vending machines to celebrate the start of their long-term engagement strategy.
Customers who sign up for the rewards programme will receive 20 pounds in rewards points for their first 25-pound purchase.
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