What: Harrods is partnering with Loro Piana for a festive takeover to celebrate the brand's 100th anniversary.

Why it is important: This collaboration not only marks Loro Piana's centenary but also highlights Harrods' tradition of high-profile partnerships and grand festive displays, enhancing its reputation as a premier luxury retailer and creating a memorable shopping experience.

Harrods is teaming up with Italian luxury brand Loro Piana for a Christmas-themed takeover to commemorate the brand's 100-year history. The takeover, running from November 7 to January 2, will feature elaborate installations and animations on Harrods' Brompton Road façade and 36 windows. Additionally, two permanent Loro Piana stores, one for kids and one for interiors, will open at Harrods. This initiative coincides with Harrods' 175th anniversary and follows a similar Burberry takeover earlier this year. Alex Unitt, partnerships director at Harrods, promises a "showstopping" Christmas display.

Harrods and Loro Piana collaborate for centenary Christmas takeover