What: A multitasking salon opens at the Knightsbridge store.

Why is it important: Expected to be more important in the future, beauty services are developing in department stores as a great way to increase customer loyalty and time spent in store.

Harrods has been refurbishing and expanding its beauty halls over the past three years to create one of the largest offers in the country, and worldwide. The new halls currently span 90,000 square feet on the fifth floor, and Hair and Beauty Salon, which puts a strong focus on wellness and services, adds a further 16,985 square feet.

The space was created by the London-based Sparcstudio Design, and based on a 1982 picture of the store. It features glossy peach marble, cream stone counters and powder-pink walls with gold finishes. Treatment spaces include a Backwash Room, Conditioning Bar, Hairdressing Rotunda, Eye Zone, and a Hair Extension Library.

The Hair Extension Library is packed with an array of colours, lengths and styles allowing customers to get their extensions on the spot. The salon’s Backwash Room was inspired by traditional Japanese head spa rituals. It offers customers a “facial” for the scalp, a head massage, and a trip to the Conditioning Bar, for bespoke treatments.

Some 43 beauty brands are on offer with several Harrods exclusives, including Sarah Chapman’s Overnight Facial; Aromatherapy Associates’ City Serenity Bath & Shower Oil; Philip Kingsley’s Mayan Vanilla & Orange Blossom Elasticizer, and Harrods’ first beauty box, which contains an assortment of hair and skin care essentials chosen by the Harrods beauty buying team.

Other treatments include nail art by Townhouse, laser hair removal, waxing, massages, body wraps and facials. There is also an Eye Zone, which offers eyelash extensions, Anastasia Beverly Hills eyebrow treatments, and Dr. Dennis Gross LED light treatments, and Oxygen Flash Facials.

Hair by Harrods