H&M reports weaker-than-expected Q2 sales

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 |  
Jun 2023
 |  
Business of Fashion
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What: H&M posted slightly weaker-than-expected fiscal second-quarter sales.

Why it is important: Although Q2 sales were flat, the Swedish retailer prospects for a better third quarter after a strong start in June, sent shares in the retailer up by 6 percent.

H&M said sales measured in local currencies for its March-May quarter were “flattish”, compared with the average analyst forecast for a 1 percent gain, according to a Reuters poll. Net sales rose 6 percent to 57.6 billion crowns ($5.36 billion).


H&M reports weaker-than-expected Q2 sales