H&M are launching a “virtual popup” (i.e. a 2 months long e-commerce initiative) with Zalora Philippines, a mid-priced marketplace and retailer. Numerical details on the partnership have not been shared, however this operation seems like a temperature test for H&M, which would explain why this partnership is only for 2 months, while being the biggest brand launch for Zalora this year.

H&M launches E-commerce initiative on Zalora Philippines