H&M and Decathlon forced to stop sustainability claims
What: H&M and Decathlon were found to have used unclear and insufficiently substantiated sustainability claims.
Why it is important: The two retailers have pledged to inform their consumers more clearly in order to minimize the risk of misleading practices, as well as donating a total of 900,000 euros to different sustainable causes as compensation.
H&M and Decathlon were offering products under general terms, such as “eco-design” and “conscious.
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