Kering's Gucci has published its annual environmental statement, and at the same time boosted its communication about its sustainability initiatives by introducing gucciequilibrium, a dedicated Instagram account. The account is designed to enable Gucci to forge closer links with its community, by sharing all the initiatives it is deploying to safeguard the planet.

Gucci set itself the goal of reducing its environmental impact by 40% and its carbon footprint by 50% in the decade between 2015 and 2025. In 2019, Gucci's greenhouse gas emissions fell by 18% compared to 2018, and its global impact fell by 21% in the same period.