Gucci expands crypto payment options
News
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Aug 2022
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Retail Dive
What: Gucci has added ApeCoin and EuroCoin to the 10 cryptocurrencies they accept through BitPay payments.
Why it is important: While long-term gains remain uncertain and reports show declining interest, luxury retailers continue experimenting with crypto payments.
The Federal Reserve reported that only 3% of adults used cryptocurrency to make purchases or transfer funds while 19% of cryptocurrency users have paid for purchases with their coins. A majority do not use their digital tokens for shopping.
Gucci currently accepts crypto payments in 70% of its US store locations with plans to bring the remaining 30% of stores up to date. According to Gucci, their increased coin payment options come directly from consumer demand.
