Gwyneth Paltrow's Goop lifestyle and e-commerce brand is putting down permanent roots in LA's Brentwood neighborhood with the opening of Goop Lab. The 1,300-square-foot bungalow-style space (complete with a stone-tiled porch, mudroom, greenhouse, living room, kitchen and apothecary) was designedto feel like a house which complements the consumer experience and interaction with the lifestyle brand. Goop Lab will sell the lifestyle brand's own fashion and beauty products as well as Goop home decor and gardening. Additionally, customers will be able to buy products from several brand collaborations. In addition to the opening of Goop Lab next week, Paltrow announced that the first edition of her new print Goop Magazine will be available to purchase on September 19th. Goop Magazine is published by Conde Naste and will retail for $15.