What: Google Cloud has unveiled Gemini Pro, an artificial intelligence tool that provides partners with next-generation generative AI models.

Why it is important: Gemini Pro offers advanced AI capabilities that can be harnessed to develop innovative applications, enhance customer experiences, and streamline operational processes for the retail industry.

The tool enables the development of various applications, ranging from customer service chatbots to marketing strategies, across retail, fashion, beauty, and other sectors.

Gemini Pro is currently offered for free and is touted to be cost-effective to run. It's positioned as a 'lite' version alongside other models, with a full-powered offering expected in 2024. This multimodal AI is designed to seamlessly understand and combine different types of information, including text, code, audio, image, and video. The release strengthens Google's AI efforts as part of its Vertex AI enterprise development platform.

Google’s next-gen GenAI hits the market