What: Google has announced that it will be possible to use augmented reality in Google Maps to assist in locating any establishment or service within its application.

Why it is important: Google will project an overview of surrounding addresses using augmented reality and its users’ smartphone cameras to help people better navigate and discover stores and services on its Map application.

This new experience will be deployed from the end of November 2022 in Los Angeles, New York and San Francisco in the United States, but also in Tokyo, London and Paris, on both Android and iOS.

Google Maps adds augmented reality to locate businesses