What: Google Cloud is rolling out four new and updated AI technologies to help retailers transform their in-store, shelf-checking processes and enhance their e-commerce sites with more fluid and natural online shopping experiences for customers.

Why it is important: These solutions and upgrades come in response to the challenges retailers and brands encountered with supply chain disruptions and inventory issues.

The shelf-checking AI solution, which is built on Google Cloud’s Veex AI Vision, utilizes Google’s database of facts about people, places and things, giving retailers the ability to recognize billions of products to ensure in-store shelves are right-sized and well-stocked.

The company also said there was an update to its Discovery AI solutions while introducing a new personalization AI capability and new Browse AI feature to help retailers upgrade their digital storefronts with more dynamic and intuitive shopping experiences.

Finally, Google Cloud’s Recommendations AI solution features new machine learning capabilities that empower retailers to dynamically optimize product ordering and recommendations panels on their e-commerce pages and deliver personalized suggestions for repeat purchases.

Google Cloud rolls out AI self-checking solution