What: After the completion of the Zurich's Bahnhofstrasse store renovation, Globus is betting on luxury to increase sales. The turnover of the 9 stores in Switzerland is to increase from CHF 540 to 700 million.

Why it is important: Ten luxury brands are moving into the store: Louis Vuitton, Dior, Valentino, Moncler, Balenciaga, Bucherer, Céline and Rimowa. Loewe and Off-White open their first Swiss shop-in-shops there.

In the newly renovated Zurich building on Bahnhofstrasse alone, sales are expected to grow by 30 to 40% from the current CHF 120 million, and the number of visitors is expected to grow by 20% from the current four million per year. In particular, the share of sales by tourists is expected to rise sharply – currently it is only 4%.

Globus Up to 40 percent more turnover after renovation