As consumers seek more experiences rather than products and switch their spending to travel, retailers and fashion companies are responding by going with them. Online retailer gilt.com said that it is partnering with Celebrity Cruises and Starboard Cruise Services for the debut of Gilt at Sea, its first onboard pop-up shop experience. From December 3 to January 29, Gilt shops will bring a curated mix of resort fashion to passengers aboard cruise ships. The eight-week pop-up shops represent Gilt's second foray into physical retail, following the March 2016 opening of a shop within Saks Off 5th in New York. The Gilt at Sea shops will replicate the gilt.com experience, including insider deals, complete with on-board events, invite-only vintage trunk shows, and Gilt Style Ambassadors to provide shopping and styling advice. Customers will be able to shop a newly curated selection of merchandise each day, tailored around rotating themes, in categories including swim, sleepwear, casualwear, accessories, and gifts.

Illustration 'Gilt goes to sea' (png - 0.3Mo)