What: A hardware specialist commits to guarantee lowest prices 30 days after the purchase.

Why it is important: This stunt is astutely built to drive traffic to the website or the app, as the claim can not be made in stores.

Hornbach, the leading German and Austrian DIY hardware store, launches a new stunt in the Netherlands, as in case the price they paid is lower in the next 30 days, the price difference will be refunded.

This offer is valid on the entire assortment (120,000 products) and the refund (only through form of credits) can be claimed only through the website or the app, not in store. One has to note that this tool seems crafted to increase Hornbach’s marketshare in the Netherlands, a new market for the company.

German DIY chain Hornbach refunds customers if prices drop