What: George has partnered with the streaming giant Netflix for a major product tie-up, an interesting partnership for this private label.

Why is it important: The partnership in 50 George at Asda locations and online under the ‘George x Netflix’ banner. It includes a wide range of fashion and lifestyle products. As part of the initial collaboration, 12 Asda stores will offer a wide range of clothing and general merchandise products and a further 38 will stock Netflix clothing and accessories.

The partnership will also see George launch a number of exclusive Netflix ranges throughout the year.

There will be a ‘flagship’ concession within Asda’s Milton Keynes store too, where George has worked with Netflix to offer customers a more immersive experience. This includes branded changing rooms, dedicated product areas, and access to the full range of licensed products.

George at Asda sells Netflix merchandise