Gender neutral clothing at John Lewis

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Sep 2017
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Gender neutral clothing at John Lewis
Gender neutral clothing at John Lewis


After a series of media stories in the UK about the sexism and stereotyping of children's clothing (such as T-shirts with supposedly boys' or girls' slogans), John Lewis has caused another sensation by going to the other extreme and removing gender-specific labels altogether from its brand of children's clothes. John Lewis own-brand children clothing will now simply say "Girls & Boys" or "Boys & Girls." The company has also launched a new unisex clothing line for children, featuring dinosaur print dresses and spaceship tops, and introduced unisex babywear earlier this year. This move, while praised by many parents, has also attracted attention on social media where it is accused of succumbing to political correctness.