Gap launches through Amazon US and Canada
What: Gap has announced its distribution partnership with Amazon Fashion which will offer a range of the brand’s stock on the marketplace’s US and Canadian sites.
Why it is important: The Gap group moves to engage with new customers and expand its channels to combat continued falling revenues and increased operational costs.
Gap will launch a selection of basic essentials across adult, teen, children’s and baby categories as part of its agreement to open a new distribution channel through Amazon’s services.
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