What: Gap releases its premiere collection of limited-edition non-fungible tokens, in collaboration with Frank Ape artist Brandon Sines.

Why is it important: Gap fans can collect the brand’s hoodie digital art at Common and Rare levels and earn the opportunity to purchase Epic, limited-edition digital art by Frank Ape as well as a physical Gap x Frank Ape hoodie made from recycled materials.

Gap’s NFTs were built on Tezos, a blockchain platform known for energy efficiency and smart contracts. They promote low energy consumption and carbon footprint, allowing Gap to emphasize their commitment to do better for the planet.

While the consumer world focuses on NFTs, blockchain-based contracts have attracted intense interest across multiple sectors. The company’s work can now lay a foundation for other efforts, such as tokens that offer access to VIP events, exclusive products, new levels of clienteling and more.

Gap launches first NFTs