Igloo is an app-based service that delivers clothes by bicycle so that shoppers can try them on at home at night. The service fills an important niche for clients who are too busy to visit brick-and-mortar stores, but don't want to purchase items without trying them on. A selection of items from the stockroom of Galeries Lafayette's Paris Montparnasse store will be available through the Igloo app starting in December. If the pilot goes well, Galeries Lafayette could integrate the try-at-home service as an option on its Web site. Igloo is one of 10 retail and e-commerce start-ups selected by Galeries Lafayette for the first edition of its accelerator program created in partnership with the Silicon Valley-based Plug and Play center.

Illustration 'Galeries Lafayette tests Igloo' (png - 0.33Mo)