Galeries Lafayette opens new concept in Paris area

Galeries Lafayette inaugurated its 57th store in France, located in shopping center Carré Sénart (in the south of Paris). Galeries Lafayette unveiled 6000sqm of selling space showcasing the identity of the retailer. The idea was to create unity in the store; therefore, all the furniture were made by and for Galeries Lafayette; the brands now just blend in. Same uniformity, same graphic codes, you first enter Galeries Lafayette, then you dive into the 400 brands, 50 of which are exclusive to the new store. For the store's architecture, Galeries Lafayette took inspiration from the neighbouring Sénart forest, providing transparency and natural light especially thanks to a 9m-high glazed façade at the entrance. Inside you will find tree trunks and refine furniture, and a wood hut as a display for the shoes. Among the many services, a space is dedicated to e-reservation: you first save an article on the website then try it and buy it instore. There is also a Click-and-Collect service, and a digital showroom in the luggage area, to give you access to a wide offer within a limited space. This new flagship should be the first of a new round of concepts to be developed in France over the next five years.
Video - construction of the space


