Galeries Lafayette are courting French customers for Christmas

News
 |  
Sep 2020
 |  
Vogue Business
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galeries lafayette logo A
galeries lafayette logo A

With travels still on hold and the lack of tourists, the French department store group is focusing on its local clientele for the upcoming Christmas season. In the Vogue Business article below, Chief Marketing Officer Guillaume Gellusseau talks about winter campaigns, digital development, pop-ups, collaboration and safety measures, all with a single idea in mind: seduce the French customers for the holiday season.


Galeries Lafayette are courting French customers for Christmas