What: The German department store is changing its name to just Galeria.

Why it is important: The name change is part of a new strategy and investments.

The German retailer wants to recover from the coronavirus pandemic with a new strategic repositioning, starting in the autumn with the "Galeria 2.0" concept. This includes a new name and a new logo. Currently, the stores are sometimes called Kaufhof and sometimes Karstadt, as the group came about when the two department store chains merged.

The new logo will be used officially for the first time on 27 October, then gradually displayed in all locations.

Over the next three to four years, the retailer plans to invest EUR 600 million: two-thirds of this will be spent on modernizing the 131 department stores; the remainder will be spent on expanding the e-commerce offer, digitization and logistics.

The retail also wants to divide its stores into three categories in future: 'World Store', 'Regional Magnet' and 'Local Forum'.

Galeria Karstadt Kaufhof will become 'Galeria'