What: The French Fashion Institute (IFM) had its yearly “Fashion Reboot” conference, providing figures and perspectives on the French fashion market.

Why it is important: A small increase in clothing sales for 2022 (+3% compared to 2019, +13% compared to 2020) is planned. Such a growth reflects both the 15% drop that has happened in 2020 and the 17% decrease between 2007 and 2019. As a result, the market has lost 30% of its value since 2007.

49% of fashion brands and retailers surveyed by the IFM plan to increase their prices by 5% to 10% in 2022.

Comparing the first three quarters of 2021 to the same period in 2019, there is an overall drop of 11.7% in sales. It affects department stores and variety stores (-32.6%), independent multi-brand stores (-21.7%), hyper and supermarkets (-17.8%) and specialty chains (-14.9%). Mass-market posted a relative balance of -0.3%, while pure-players showed an acceleration of 20.6%.

All channels combined, online sales increased by 17.5%, compared to 3.2% for physical networks. For department stores, growth is 14.6% online, compared to 0.5% in stores. In the mass-market, online sales grew by 22.5%, compared to 12.6% for the physical network. And among specialty chains, the Internet is up 28.1%, against 4.3% in stores. In two years, the share of online has increased on average from 7 to 16% of the turnover.

Plus de la moitié des marques de mode vont relever leurs prix en 2022

Fashion Reboot 2021