French Fashion Observatory (IFM) reveals projections for 2021

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Apr 2021
 |  
Fashion Network
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What: The apparel market in France expects a rebound in the second half of the year.

Why is it important: In the first three months of the year, activity increased slightly by 1.9% compared to 2020, but actually a 15% drop compared to the same period in 2019.

2021 could be +5% compared to 2020 and -11% compared to 2019. "This favourable scenario is based on an improvement in the health situation, thanks to the ramp-up of the vaccination campaign," the observatory said.

‎March 2021 was + 67.7% compared to March 2020 (first lockdown enforced), but decreasing by 21% compared to 2019. March online sales jumped 92.2%.‎


Textile-habillement: l’IFM énonce ses projections d’activité pour 2021