Digitally native French fashion brand Sézane is bolstering its physical retail footprint via a new partnership with Nordstrom, its first US retail partner. Each pop-up will be merchandised in the style of a French apartment. "It was very important for us to be able to offer the Sézane experience," Sézane founder Morgane Sézalory said. "We accepted to do the Norstrom collaboration because they allowed us to create our own little world."

Founded in 2013 as an online-only, accessibly priced collection of pieces that embody quintessential French style, the brand has been delving deeper into brick-and-mortar retail: in 2015, it opened "L'appartement," in Paris, a boutique inspired by a Parisian apartment, which was followed by an apartment-style concession space at Le Bon Marché in 2016. Unlike its arrangement with Le Bon Marché, the Nordstrom partnership is a wholesale one. Sézalory insists, however, that "it's a very unique case" and that Sézane is not exploring a move away from its direct-to-consumer model.

Nordstrom will carry the label's Spring collection from April 11 in five select stores across Seattle, Chicago, Costa Mesa, San Francisco and Austin. The collection will also be sold on Nordstrom's e-commerce website.