What: Until recently, Fred Segal has had only five stores, mostly in Southern California. New outposts are opening in California with an eye toward Japan and China. New York and Miami are also considered.

Why it is important: Expanding Fred Segal's retail presence through new store openings is important for the brand's growth and accessibility to customers in different regions.

First up is a 2,100 square-foot store in Marin County near San Francisco followed by a 2,600 square-foot store on a premier shopping avenue in Santa Monica, California.

More locations are in the works. Recently, Fred Segal closed a New York City pop-up store in SoHo neighbourhood. The retailer is now considering a larger permanent location as the city is their second best area for e-commerce.

On the international front, Fred Segal has had a store in Seoul for two years. It was done in partnership with Hanwha Group and is located at the Galleria Luxury Hall. While Japan and China are in the pipe, e-commerce and private labels are still the primary focus.

Fred Segal to expand stores in US and in Asia