What: Multibrand store Fred Segal opens a physical and digital space to sell NFTs and related merchandise.

Why it is important: This is the first time to our knowledge a multibrand retailer creates a space to sell NFTs. Department Stores should take notice.

Los-Angeles-based fashion retailer Fred Segal announced the opening of a space called Artcade, a “dynamic retail experience” which physically displays NFTs and digital art on wall displays and via a streaming studio. So far, other examples were provided by brands (Dolce & Gabbana, Rebecca Minkoff) but not by wholesalers.

The offer will include well known NFTs (The Bored Ape Yacht Club, Cool Cats…) but also IRL collectibles and limited-edition apparel. The space is developed in collaboration with Subnation, a media tech company, and a virtual version of the store, in the upcoming Metaverse, is planned.

Logo: Fred Segal

NFTs are making their way into physical retail