Fred Segal opens in Seoul
What: Iconic California retailer opens a flagship store in Seoul at the Galleria Luxury Hall.
Why is it important: This opening is part of a partnership with Hanwha Group to expand stores internationally.
Fred Segal has leaned into a retail expansion strategy for several years. As a pioneer of the shop-in-shop concept, the brand’s stores have popped up around the world with stores currently operating in Taipei and Bern, Switzerland.
Brand licensing company, Global Icons, purchased the Fred Segal brand in 2019 and has closed a number of the chain’s international locations. Still, it recently revealed plans to open new Fred Segal flagship in Las Vegas this summer.
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