What: The LA-based retailer has partnered with Hear Me Raw, an indie skincare brand on a co-branded skincare collection.

Why it is important: The partnership is Fred Segal’s first co-branded exclusive beauty partnership.

The collection features four products that highlight the importance of natural ingredients and sustainability in skincare.

Fred Segal stated that they understand the growing significance of sustainable beauty and the demand for products that prioritise the well-being of individuals and the planet.

The partnership is also Hear Me Raw’s first entry into a retail destination, as the collection will be featured at Fred Segal’s Sunset Boulevard flagship as well as the Malibu and Studio City locations.

Fred Segal enters first co-branded beauty collab with Hear Me Raw