What: Frasers Group is launching Frasers Plus, a membership program and flexible payment solution combined into one platform.

Why it is important: Frasers’ new platform will provide customers with unique access to offers across its brands and unify data in one place for the retailer.

The membership program and flexible payment solution will include all of the group’s brands, allowing customers to earn points and choose payment plans up to 36 months.

Frasers created the product through its acquisition of Studio Retail which had a proprietary and regulated flexible payment solution already established.

The platform will allow the group to better understand its consumers and keep its data in one central location.

The group stated that it would be looking to sell the platform as a white-label product to other retailers.

Frasers to launch own version of Amazon Prime with membership and flexible payments rolled into one