What: Improved economic performance has inspired Frasers to act on serious plans for international expansion through acquisitions and new store openings.

Why it is important: This new expansion plan will necessitate consolidation of the group’s portfolio, reducing the number of Sports Direct stores, but increasing the sales area.

Part of this expansion includes the luxury brand Flannels. Due to great performance, there are plans to double the number of stores in the UK and Ireland and to establish the brand in cities across the European continent.

Frasers is readjusting its strategy by closing locations that are too large for the cities they are in but working on acquisitions, joint ventures and organic openings to further its international operating activities. Its goal is to offer a better experience to customers by optimizing store performance, location and size.

Frasers plans expansion