Frasers Group to sell Missguided brand to Shein
What: Frasers Group sells a brand acquired a year ago to Shein.
Why it is important: It might say much more about Shein’s ambitions than Frasers Group’s woes Frasers Group bought Missguided out of adminitration for £20m in June 2022. The brand, founded in 2009, was under pressure with surging supply costs and waning consumer confidence. Details of the deal are to be announced.
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