What: Frasers has reportedly sent out letters to brands and suppliers that no fur products are to be supplied as they move towards fur-free.

Why it is important: Following numerous protests by the animal rights coalition, PETA, along with the organization’s investment in the business in 2020 to bring the discussion of fur-free to Frasers’ boardrooms, the group has announced it will move to end sourcing fur-based supplies and products.

The strategy is part of PETA’s shareholder campaign, which has seen it invest in an array of clothing companies to gain access to shareholder meetings.

Frasers Group to go fur-free