What: Frasers Group acquires Dutch sports retailer Twin Sport.

Why it is important: This acquisition signifies Frasers Group's strategic expansion in the European sports retail market, specifically aiming to become the leading sports goods retailer in the EMEA region. By acquiring Twin Sport and potentially former Sprinter stores, Frasers Group strengthens its presence in the Netherlands, underlining its commitment to growth and its ambition to dominate the sports retail sector in Europe.

Frasers Group, known for its substantial operations in the UK, is extending its reach across Europe with the latest acquisition of Twin Sport, a sports retailer in the Netherlands. This move is part of Frasers Group's strategy to become the top sports retailer in the EMEA region. Twin Sport, though smaller in scale with 17 stores and a webstore generating EUR 75 million in revenue for FY23, represents a valuable addition to Frasers Group's portfolio. The acquisition is complemented by ongoing negotiations to acquire over 10 stores from the bankrupt Sports Unlimited Retail, a former subsidiary of rival JD Sports Fashion. This expansion not only boosts Frasers Group's presence in the Dutch market but also aligns with its elevation strategy and commitment to enhancing omnichannel retail capabilities. With partnerships with major global brands and a focus on elevating Twin Sport's consumer offerings, Frasers Group's acquisition underscores its determination to leverage its brand ecosystem for growth and competitive advantage in the sports retail sector.

Frasers Group to acquire Dutch chain Twin Sport as it targets EMEA growth