What: Frasers Group is set to open a new Frasers concept store and a Sports Direct outlet in the former John Lewis space at Queensgate shopping centre in Peterborough.

Why it is important: This expansion signifies Frasers Group's commitment to physical retail and its strategy to enhance its presence in key shopping locations. The move is particularly notable as it involves taking over a significant space previously occupied by a major competitor, John Lewis. This indicates a shift in the retail landscape and highlights the group's confidence in the enduring appeal of in-person shopping experiences.

Frasers Group has announced plans to open a new Frasers concept store and a Sports Direct in the 92,500 sq ft space formerly occupied by John Lewis at Queensgate shopping centre. The Frasers store will offer a range of brands in various categories including fashion, homeware, and beauty. The Sports Direct outlet will feature major sports and leisure brands, as well as Frasers Group's own brands like USC, Jack Wills, and GAME. This development, expected to be accessible in 2025, marks a significant expansion for Frasers Group in the UK and Europe, reinforcing its belief in the value of physical retail spaces.

Frasers Group expands with new store in Peterborough's Queensgate Centre