What: Frasers Group is nearing a deal to become the new British partner for Ted Baker following the collapse of No Ordinary Designer Label (NODL).

Why it is important: This potential partnership would mark a significant shift in Ted Baker's UK operations and further expand Frasers Group's portfolio of fashion brands. Securing Ted Baker would enhance Frasers Group's presence in the retail market and possibly stabilize Ted Baker's UK business after NODL’s downfall.

Frasers Group is on the verge of securing a deal to take over as the new partner for Ted Baker's UK business, following the financial troubles of Ted Baker's previous licensing partner, NODL. The deal, which is being finalized with NODL's administrators, would integrate Ted Baker into Frasers Group's growing list of fashion brands, including Gieves & Hawkes and Jack Wills. The move comes amid competition for the partnership, with companies like Next and Ted Baker’s US partner, OSL, also showing interest. Ted Baker continues to operate numerous UK stores despite recent closures and job cuts by NODL’s administrators. This partnership could provide a much-needed boost to Ted Baker's operations and strategic stability.

Frasers Group closes in on Ted Baker deal