Frasers Group buys out Sneakerboy

News
 |  
Oct 2022
 |  
Fashion United
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What: Frasers Group has bought the Australian sneaker and streetwear retailer Sneakerboy

Why it is important: The Acquisition further strengthens and diversifies Fraser’s luxury proposition while supporting the continued offering of Sneakerboy through Frasers’ retail expertise and scale.

The group’s purchase of Sneakerboy is part of a wider strategy to increase Frasers’ presence in Australia and the surrounding regions.


Frasers Group buys out Sneakerboy