Frasers Group buys out Sneakerboy
News
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Oct 2022
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Fashion United
What: Frasers Group has bought the Australian sneaker and streetwear retailer Sneakerboy
Why it is important: The Acquisition further strengthens and diversifies Fraser’s luxury proposition while supporting the continued offering of Sneakerboy through Frasers’ retail expertise and scale.
The group’s purchase of Sneakerboy is part of a wider strategy to increase Frasers’ presence in Australia and the surrounding regions.
