Frasers Group buys Missguided out of administration
What: Frasers Group has snapped up fast fashion retailer Missguided for 20 million pounds just a day after it fell into administration.
Why it is important: The group hopes that Missguided’s digital-first approach to the latest trends in women’s fashion will bring additional expertise.
Frasers Group, whose portfolio includes Flannels, Sports Direct, House of Fraser, and Jack Wills, said Missguided will continue to operate as a standalone business within the group.
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