What: Frasers Group has acquired Zee & Co, a small chain with store locations in Essex and London, in a deal made for an undisclosed sum.

Why it is important: This acquisition aligns with Frasers Group's strategy to reposition as a premium fashion giant, adding to its ongoing takeover spree of small independent retailers.

Zee & Co established its first boutique in Essex in 1984 and has since expanded to operate four stores, offering globally sourced fashion for men, women, and kids. The store's curation includes pieces from established fashion houses and independent designers, reflecting a "melting pot approach" that embodies distinct local subcultures and communities.

Frasers Group has previously acquired John Anthony, luxury e-tailer Matches, Savile Row’s Gieves & Hawkes, and 15 premium sports brands formerly owned by JD Sports. Additionally, Frasers has been increasing its stakes in brands such as Hugo Boss, Mulberry, and N Brown, solidifying its efforts and dominance in the specific market.

Frasers Group acquires indie chain Zee & Co