What: Frasers has purchased over three million shares of common stock, representing 4.3% of Hugo Boss’ entire share capital, along with 21.1 million shares via the sale of put options, representing 30.3% of share capital.

Why it is important: Frasers continues to aggressively purchase stock in its acquisition strategy, with Hugo Boss representing the potential to widen the group’s reach within the premium market.

In addition to raising its Hugo Boss stake to approximately one billion euros worth of shares, Frasers’ stake in Mysale has also grown to over 94% of shares.

In 2022 alone, Frasers has acquired Studio Retail, Missguided, Sneakerbou and I Saw It first. Potential acquisitions may be seen following its recent purchase of stakes in N Brown, Gieves & Hawkes and Asos.

Frasers continues to raise stake in Hugo Boss